ADVERTISING YOUR PRODUCT

ADVERTISING YOUR PRODUCT:

1.Determine your target audience-Knowing who you want to see your product is the first step in creating an advertising strategy.This goes hand in hand with whom your product is designed for and whom your presumed costumers will be. You will want to market to them directly to ensure that these targeted costumers see your advertisements. Researching beforehand to be positive that your product will be something your target market wants is going to help you n the long run.

2.Discover media habits of target costumer-Most commercials that are on TV are not on every channel; this due to companies researching which TV channels their target demographic is watching.For example, most toy commercials stay on Disney or Nickelodeon, not comedy central.or when targeting teens, the latest medium is through social games and mobile apps since younger generations spend most of their time on mobile devices.Researching which media your target costumers will most likely see your product on is a key building block of advertising.

3.Check in on the competition-If your competitors are selling similar products, you might want want to research how they are advertising their products. This can help you establish the best ways to show off yours.With many consumer goods, knowing competitors' product placement in stores can help you determine how you want your product displayed.Also, recognizing your competitors' successes and failures can assist you in how to finalize your strategy.

4.Decide on an advertising medium source-By using your advertising budget and information gathered on costumers, you can choose the most appropriate and affordable advertising method.There are many ways you can advertise your product; options for advertising channels include : TV, print ads, billboards, online ads, social media, radio, and direct mail.All forms of advertisement cost money and will require different strategies to ensure they work.Continuous research is necessary to make sure whichever advertising method you use to market your product is effective enough to generate leads, new costumers, and additional revenue.

5.Schedule your advertisements appropriately-Whichever method you decide to use, consider scheduling when you begin to run your advertisements.Timing is critical, especially for different times of the year such as holiday or sporting events.Themes are present in many advertising mediums throughout the year, and you want product's advertisement to fit.Prepping before you select, as well as organize, your entire campaign will help in making the most beneficial advertisements for your new product.  

Submitted By: FRANCHESKA MIKHAILA MATEO  

Submitted to: Ms. Shaimaile Cumilang